ONLINE DOSSIER: PETER LINDBERGH

»I felt that it was important for fashion photography to change its style. It was time to question that stereotype and move towards a kind of beauty more linked to the personality of the woman rather than the status symbol.

So, I created the memorable style of cover that has been adopted as one of the iconic images of the 1990s: young models without makeup, wearing simple clothing—white shirts. The models I photographed—Naomi, Linda, Cindy, Christy, and Tatjana—ushered in a new era. They are extremely intelligent women with strong personalities who knew exactly what they wanted. They were also free of social conventions—this aspect is key to understanding what changed.«